Itunes from microsoft store9/27/2023 It is likely that the music streaming function on Windows Phone 7 will be limited by mobile operators' data caps, although the service allows unlimited downloads of music onto the phone for later listening. "We don't think that's the right way to go," he said. It will be fascinating to see what the uptake is, but we don't know at present."īut Reeve added that Microsoft is not trying to mimic the ad-funded music streaming and download service offered by Spotify and we7, a British company. "In many markets, buying music is the dominant method," he said. Microsoft's principal target may well be its Xbox 360 Live subscribers, who number 46m worldwide.Īlex Reeve, the Microsoft UK director of mobile business, acknowledged that subscription services such as Napster have struggled to make money. Music downloaded through Zune Pass will only play on PCs, Xbox 360s or Windows Phone 7 devices ? not other digital music players or Apple devices. It is positioned as a challenge to Napster, the music streaming service, and to Spotify, the Swedish music-streaming service which offers an ad-funded service for computers, and "premium" ad-free service for iPhones as well in March it was reckoned to have more than 320,000 subscribers. It allows unlimited downloads and streaming of music from Zune Marketplace, but only while the subscription is paid once stopped, the songs are deleted. The Zune Pass service, which will cost ?8.99 per month in the UK (or ?9.99 in Europe), has been available in the US since November 2008. They can be bought via PC, Windows Phone 7 phone or Xbox 360. The songs will be in MP3 format, and be encoded at high quality ? between 256kbps and 320kbps. The Marketplace service will offer 8m songs at prices the company described as "competitive" with rivals such as Apple's iTunes Store, which dominates the downloaded music sector, and Amazon. If your in the US you probably read the headline and thought wait a minute, this has been available for a while now, well outside the US it does not exist, that is until now, so this is quite big news.
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